We all share a fundamental belief in our core values and in caring about what we do and the people we impact. We feel empowered and inspired to use our talents and strengths to bring great things to our industry – and each other.



Veritix empowers teams and venues – from the NBA, NFL, NHL, MLS, AHL, Hockey Canada, NASCAR, NCAA and DI-III College Athletics, and over 1,000 entertainment venues in 47 states and Canada – with the systems and insights that drive fan delight. We understand the needs of those working behind the scenes today to manage successful events and we are continuously working with them to create new ways to engage fans with technology and experiences that they will love.



Vertical Alliance designs first proprietary ticketing system for International Speedway Corporation (ISC)


Flash Seats, the most advanced ID-based digital ticketing technology, is founded.


Vertical Alliance scores first NBA team – the Houston Rockets & Toyota Center


Texas A&M’s 12th Man Foundation selects Vertical Alliance, entering the innovative system into college athletics


The Cleveland Cavaliers select Flash Seats to innovate into digital ticketing and increase fan insights.


Vertical Alliance experiences rapid growth with colleges and live entertainment venues while forming partnership with Kroenke Sports Enterprises.


Flash Seats skates into AHL (Lake Erie Monsters).


Flash Seats acquires Vertical Alliance, forming ‘Veritix’ the most advanced end-to-end ticketing platform in the industry.


The Denver Nuggets, Avalanche & Pepsi Center go live with Veritix. (Now have presence in NHL)


Veritix introduces first open API in the industry.


NCAA begins partnership with Veritix for Men’s Final Four


Veritix introduces the first mobile-optimized online buying interface.


Veritix launches the patented Flash Seats mobile technology for secure, ID-based digital ticketing, giving the fan ultimate convenience for mobile entry.


NCAA Men’s Final Four & Veritix set digital ticketing record with Flash Seats.


Detroit Lions first NFL team to move from Ticketmaster to Veritix & Flash Seats.


NCAA Men’s Final Four & Veritix make history again, breaking previous digital ticketing record at AT&T Stadium.

What’s Right is More Important than Who’s Right.

We have integrity and always uphold doing the right thing. And, we don’t take credit—we give it to others in order to elevate their efforts over our own.

Everything Starts With Customers.

We know that we win when our customers win, so all of our solutions start with their needs and we continue to include them throughout our innovation process. And, we never let them fail. Our relentless dedication to service and supporting our customers’ success always come first.

Do Something.

We are courageous in facing new challenges with urgency and a bias towards action. We feel empowered to take responsibility and make timely decisions that drive forward progress.

We are Always Innovating.

We are subject matter experts with a passion for pursuing growth for ourselves and the greater team. We are constantly experimenting and introducing new ideas to discover opportunities. We lead with passion and purpose.

Be Champions.

We have a positive, winning attitude and triumph during challenges because we will always deliver on our commitments. We care about our impact on each other and on the communities we work and live. And, we celebrate our shared success.